House of Lux was born from a life lived inside the Gulf luxury world. Growing up in the UAE, surrounded by a family who built one of the Middle East's most respected luxury watches and jewellery publications, the language of connoisseurship was always the household tongue.
After completing a Masters in Luxury Brand Management in Paris and earning formal credentials from the Fondation de la Haute Horlogerie in Geneva, the question became clear: why does the Gulf have so little of its own editorial voice?
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